American Vision Partners

Website Development • Media Optimization

When Southwestern Eye Center and Barnet Dulaney Perkins Eye Center came together as American Vision Partners in 2017, they became one of the largest and most comprehensive ophthalmic management companies in the nation.

Great news for ophthalmologists, but it presented a daunting task for the newly merged recruiting team.

Two different recruitment philosophies had to synch. Two different applicant tracking systems needed to be combined. Two unique media approaches needed to align. One new employment brand needed to be executed. One extremely talented, yet busy team was tasked with pulling it off with only the future of the new company on the line. No pressure.

The Southwestern Eye Center veterans knew just who to call. As a long-time agency partner S2E Solutions jumped in to provide critical recruiting bandwidth. We got down to the nitty gritty work of optimizing their media spend, rewriting job descriptions and ensuring all placements spoke with the same employment brand voice. They breathed a sigh of relief.

With S2E Solutions augmenting the recruitment team, AVP is able to focus on the business of growing their business, confident that their recruitment pipeline will supply the talent to achieve their vision.

The Southwestern Eye Center veterans knew just who to call. As a long-time agency partner S2E Solutions jumped in to provide critical recruiting bandwidth.

We got down to the nitty gritty work of optimizing their media spend, rewriting job descriptions and ensuring all placements spoke with the same employment brand voice. They breathed a sigh of relief.

americanvision