If you work directly with a media vendor, the solution to any question is almost always “spend more.” If you work with us, the solution is almost always “spend smarter.”
When Concentra asked us to help manage their Indeed advertising budget, we took the time to determine how best to utilize their budget based on their actual hiring needs.
Overall we increased their number of clicks and applies, all while significantly decreasing the cost per apply.
Our partnership is a true partnership. We speak with Concentra multiple times per month to review performance and provide recommendations. As a result, Concentra has further utilized our expertise with a Facebook campaign, media recommendations and collateral development. Spending smarter is always the smart way to go.
Almost immediately, we were able to increase clicks and applies while decreasing the cost per apply. As the relationship progressed our focus with the campaign shifted to targeting their higher level, hard to fill positions. This slowed the clicks and applies a little but it allowed Concentra to fill their pipeline with these hard to find individuals.