Golden Living

Brand Development • Media Optimization

Before working with S2E Solutions, Golden Living Centers was using another agency (names have been removed to protect the innocent – and the guilty) to recruit for five business units with over 1,200 locations.

They were spending a lot of money and were unsure where they were getting results. One thing they did know is their job optimization system was underperforming and that’s never a good thing.

As much as 85% of job seekers start their job search at the search engine level so an underperforming system can vastly reduce applicant flow.

If that wasn’t enough fun, local field locations were placing ads with multiple agencies or direct to the publications so they basically didn’t know the true total cost of advertising. This major healthcare employer was dealing with some major headaches. That’s when we entered the picture.

We analyzed every aspect of everything. Every ad placed by every location for every position in every publication.

That meant doing a deep dive and not coming up for air until we had a plan that could make the headache go away. For good. We reinvented their job optimization system to improve performance and the candidate experience. Best of all, we put in place a process that allowed for full scope reporting by business unit, by media, by position and by hire.

Their search engine traffic increased an eye-popping 25% resulting in a cost per hire of $20 for this single solution.

We say eye-popping because we’re talking about a healthcare client competing in an industry where unemployment rates are around 3%. Just a tad competitive. For all media the cost per hire was just $92.41 in 2015.

More impact. More results. More control. All while spending less. What more could you ask for from an agency partner who takes your success as seriously as you do?

Their search engine traffic increased an eye-popping 25% resulting in a cost per hire of $20 for this single solution.

We say eye-popping because we’re talking about a healthcare client competing in an industry where unemployment rates are around 3%. Just a tad competitive. For all media the cost per hire was just $92.41 in 2015.

goldenliving