With the unemployment rate hovering around 4%, we’re in a candidate-driven market. As a result, businesses are turning to sponsored job listings on job boards like Indeed to give their opportunities a leg up.
While we’re all for strategically incorporating sponsored listings into your overall sourcing strategy, it’s become all-too-common for employers to simply throw money at the problem and hope for the best.
While this strategy will likely give you an initial boost to your applicant numbers, it’s also a great way to burn through your budget. That’s why, when we analyze our client’s Indeed performance data, we ensure they’re getting the most from every penny they’ve invested.
Conducting these performance audits can be revelatory. In recent audits we found:
Client had spent $55k over 12 months on several positions that yielded no applications.
Identified $17k worth of spend on low-level jobs, that led to over-indexing 8k+ applications. In the first month of S2E managing and optimizing the campaign, we reduced that spend to $2,500 and drove the amount of needed applications to make the necessary hires, saving the client $14.5k/month.
In analyzing job titles, we helped to identify several titles of jobs that were under-performing based on non-properly matching how candidates searched for those types of jobs. After altering and testing the new titles for two months, S2E helped increase the click-thru-rate by 8%, reduce the cost-per-click by $1.23, and reduce the overall cost-per-application by $28.
In working with one of our large healthcare clients, we were able to improve the performance of their account by 8% – as measured by clicks and applications. Well in this case the savings was equivalent to their monthly spend on Indeed. How would you like to get one month free?
Conducting these audits yields one of two outcomes:
1) You’re doing everything right – If anyone asks you can use our detailed analysis to confirm just that
2) The due diligence will show specific areas for optimization and ROI opportunities. It will roadmap exactly the actions needed to see improved results. You might even get the equivalent of one month free!
To learn more about our Indeed audit process, complete the info below and we’ll reach out to schedule a quick 15 minute call.
In working with one of our large healthcare clients, we were able to improve the performance of their account by 8% – as measured by clicks and applications.
Well in this case the savings was equivalent to their monthly spend on Indeed. How would you like to get one month free?