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  • Career Website
  • Employer Brand
  • Media Optimization
  • Planning
  • Social Media
  • Technology

Ep. 12 – Ready for a new Career Website?

How much is the modern job search influenced by ecommerce? Popular shopping sites like Amazon have raised consumer expectations for the ideal browsing experience—whether that person is shopping for a new pair of shoes or a new career. In this episode of Talent Marketing Solved, hosts Paul and Todd talk career sites, focusing their conversation on the specific features that…

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Ep. 11 – Optimize Media and Improve ROI

How to Optimize Media Performance and Improve ROI Do you remember how it felt when you were a kid and you found a fistful of loose change between the couch cushions or a $5 note on the sidewalk? Well, that’s how it feels for us when we find money in a client’s media budget that could be better optimized to…

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Ep. 10 – Competitive Career Websites

How to Stand Out in the Modern Job Market with a Competitive Career Website If you hit the way-back machine to check out some old career pages from the early days of the internet, you’ll see that a lot has changed for career websites, but for some companies, a lot has stayed the same. When organizations first started migrating their…

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Ep. 09 – HR Tech Recap

The team is back from Las Vegas to recap the 2019 HR Tech Conference. Cohosts Todd, Paul, and Stacey are breaking down everything you missed—including highlights, tips for future conference goers, and key takeaways and trends from this year’s leading event covering the role of technology in human resources.

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Ep. 08 – Uncovering your Employer Brand

Talent Marketing Solved: A Step-by-Step Guide to Uncovering Your Employer Brand Every company already has an employer brand, whether it’s aware of it or not. That brand takes form in the way that your employees talk about the company when they’re sitting down at dinner or chatting with friends over drinks. An employer brand is never created. That would imply…

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Ep. 07 – When to Invest in Technology to Amp Up Your Employer Brand

Talent Marketing Solved: When to Invest in Technology to Amp Up Your Employer Brand If you’re working in the talent acquisition industry, it’s a safe bet to say that you get your fair share of calls from vendors pitching their one-of-a-kind, fool-proof tech that’s guaranteed to solve each and every one of your talent marketing problems. In that pitch, you’ll…

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Ep. 06 – A Detailed Strategic Recruitment Plan

Talent Marketing Solved: A Detailed Strategic Plan Thanks to our last podcast, you should now know just how vital strategic planning is to the success of your recruiting initiatives. Now, we’re taking a closer look at the individual components of a strategic recruitment marketing plan and providing you with a concrete, real-world example with the hope that you’ll use this…

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Ep. 05 – Why a Strategic Recruitment Plan?

Talent Marketing Solved: Why Do I Need a Strategic Plan? What is a Strategic Plan? Before we get into the importance of strategic planning, it would be helpful to define exactly what a strategic plan is. A strategic plan is a combination of challenges, goals, objectives, strategies, and tactics that all work together to help you achieve your long-term vision….

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Ep. 04 – When & Where to use Paid Social Media

Talent Marketing Solved: Answering All Your Questions about Paid Social Media Do you have questions about paid social media? Well, we have answers! It’s common for our clients to have a lot of questions when it comes to paid social media, with one of their biggest questions being, “Is it worth it?” We’re breaking down the answers to this question…

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Ep. 03 – How to Build an Engaged Social Media Following

Talent Marketing Solved: How to Build an Engaged Social Media Following “How do we get more followers?” It’s one of the most common questions we hear from companies using social media for talent marketing. Obviously, you want people to see your content. Afterall, you didn’t spend all that time on content creation just for it to go unnoticed. While we…

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Ep. 02 – 7 Steps to Generate Compelling Social Media Content

Talent Marketing Solved: 7 Steps to Generate Compelling Social Media Content To be successful on social media, you need to think of each individual post as just one piece of the larger puzzle. It’s all connected to an overarching strategy that takes a wide range of questions into consideration. Who am I’m trying to reach through this post? What platforms…

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Ep. 01 – 5 Steps to Building a Social Media Plan

Talent Marketing Solved: 5 Things to Consider When Crafting an Effective Social Media Strategy Oftentimes, we hear clients say that they’re interested in “ticking the box” on social media. They know it’s something they should be doing to attract top talent, but it seems like a chore. We’re here to talk about why social media isn’t just another box to…

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If you’re in talent acquisition, this should be the best few minutes of your day.

The Talent Marketing experts at S2E Solutions have created a podcast, Talent Marketing Solved that gives you practical, tactical insights into the hottest topics in talent acquisition. It’s smart thinking – delivered fast.


Paul Wills, Todd Yeager and Stacey Shaw are VPs at S2E with over five decades of experience in the Talent Marketing industry between them. Needless to say, they know how to cut through the nonsense to get to the important stuff - fast. They also know that they don’t know everything. That’s why they invite subject matter experts to the table. In just a few minutes, you won’t just understand what they’re talking about, you’ll know how to put it into practice in the real world.

Your world. Clock’s ticking…

What will you hear while you’re here?

We’re covering the topics that will directly impact your success in talent acquisition. In just a few minutes, you’ll get expert insights, discussion of both the strategy and the detail with practical next steps as a takeaway. Even better, you won’t need to sit through hours of vendor-speak – we cut the fluff to get to the good stuff.