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Ep. 16 – HollyFrontier’s Employer Brand

S2E Solutions Partners with HollyFrontier to “Refine” Their Employer Brand HollyFrontier is an independent petroleum refiner that produces high-value light products such as gasoline, diesel fuel, jet fuel, specialty lubricant products, and specialty and modified asphalt. A Fortune 500 company, HollyFrontier has been expanding rapidly through organic growth and acquisitions. However, despite this growth, their talent acquisition team was facing…

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Ep. 15 – 6 Ideas to Ensure Productive Recruiting During Covid-19

The coronavirus crisis is an unprecedented event that has sent shockwaves through virtually every industry in the world. It has affected the way we interact, the way we work, and—especially relevant to us—the way we recruit and hire. Most of the businesses we encounter have seen a major shift in hiring in one of four ways: Not Currently Hiring: The…

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Ep. 14 – Recruitment Marketing Agencies

You don’t have to be part of a huge, national organization to benefit from hiring a recruitment marketing agency. Any organization has unique recruiting challenges that could benefit from the expertise of a dedicated agency. The truth is that if you’re spending any amount of time or recruitment budget, you could benefit from an objective, outsider’s perspective and an expert…

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Ep. 13 – Interview with Amanda Glazer, Concentra

When it comes to recruitment marketing, we can talk theory and best practices all day long. However, to get the most from that information, the best thing to do is to listen to and discuss with others in the trenches. That’s why we spoke with National Director of Talent Acquisition and Staffing at Concentra, Amanda Glazer. Concentra, a three-year client…

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Ep. 12 – Ready for a new Career Website?

How much is the modern job search influenced by ecommerce? Popular shopping sites like Amazon have raised consumer expectations for the ideal browsing experience—whether that person is shopping for a new pair of shoes or a new career. In this episode of Talent Marketing Solved, hosts Paul and Todd talk career sites, focusing their conversation on the specific features that…

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Ep. 11 – Optimize Media and Improve ROI

How to Optimize Media Performance and Improve ROI Do you remember how it felt when you were a kid and you found a fistful of loose change between the couch cushions or a $5 note on the sidewalk? Well, that’s how it feels for us when we find money in a client’s media budget that could be better optimized to…

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Episode 02 – Real-World Strategic Plan

An overview of a real-life strategic plan developed for a client in the restaurant industry, that owns 25 locations across the United States with around 150 employees per location. Their focus is on expanding and positioning themselves as a top employer for an audience of younger job-seekers who are looking for hourly-paying jobs, but also interested in advancing their careers…

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Episode 01 – What is Strategic Planning?

A strategic, recruitment marketing plan is a combination of challenges, goals, objectives, strategies, and tactics that all work together to help you achieve your long-term vision. We at S2E use those 5 components to provide both a broad overview of our client’s vision along with the specific steps we’ll take to make it a reality.

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Ep. 10 – Competitive Career Websites

How to Stand Out in the Modern Job Market with a Competitive Career Website If you hit the way-back machine to check out some old career pages from the early days of the internet, you’ll see that a lot has changed for career websites, but for some companies, a lot has stayed the same. When organizations first started migrating their…

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Ep. 09 – HR Tech Recap

The team is back from Las Vegas to recap the 2019 HR Tech Conference. Cohosts Todd, Paul, and Stacey are breaking down everything you missed—including highlights, tips for future conference goers, and key takeaways and trends from this year’s leading event covering the role of technology in human resources.

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Ep. 08 – Uncovering your Employer Brand

Talent Marketing Solved: A Step-by-Step Guide to Uncovering Your Employer Brand Every company already has an employer brand, whether it’s aware of it or not. That brand takes form in the way that your employees talk about the company when they’re sitting down at dinner or chatting with friends over drinks. An employer brand is never created. That would imply…

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Ep. 07 – When to Invest in Technology to Amp Up Your Employer Brand

Talent Marketing Solved: When to Invest in Technology to Amp Up Your Employer Brand If you’re working in the talent acquisition industry, it’s a safe bet to say that you get your fair share of calls from vendors pitching their one-of-a-kind, fool-proof tech that’s guaranteed to solve each and every one of your talent marketing problems. In that pitch, you’ll…

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If you’re in talent acquisition, this should be the best few minutes of your day.

The Talent Marketing experts at S2E Solutions have created a podcast, Talent Marketing Solved that gives you practical, tactical insights into the hottest topics in talent acquisition. It’s smart thinking – delivered fast.


Paul Wills, Todd Yeager and Stacey Shaw are VPs at S2E with over five decades of experience in the Talent Marketing industry between them. Needless to say, they know how to cut through the nonsense to get to the important stuff - fast. They also know that they don’t know everything. That’s why they invite subject matter experts to the table. In just a few minutes, you won’t just understand what they’re talking about, you’ll know how to put it into practice in the real world.

Your world. Clock’s ticking…

What will you hear while you’re here?

We’re covering the topics that will directly impact your success in talent acquisition. In just a few minutes, you’ll get expert insights, discussion of both the strategy and the detail with practical next steps as a takeaway. Even better, you won’t need to sit through hours of vendor-speak – we cut the fluff to get to the good stuff.