Episode 02 – Real-World Strategic Plan

An overview of a real-life strategic plan developed for a client in the restaurant industry, that owns 25 locations across the United States with around 150 employees per location. Their focus is on expanding and positioning themselves as a top employer for an audience of younger job-seekers who are looking for hourly-paying jobs, but also interested in advancing their careers within the restaurant and hospitality industry. In this podcast, we provide the steps we used to outline our strategic, recruitment marketing plan.